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Project M.O.M.: Milk on the Move – A Lifeline for Breastfeeding Mothers


In a world where access to essential resources can make the difference between life and death, one community-centered initiative is making a quiet but powerful impact. Project M.O.M.: Milk on the Move is more than just a project; it’s a lifeline for breastfeeding mothers and their infants, ensuring that breastmilk, one of the most vital sources of nutrition, reaches those who need it most.


On September 14, 2024, the project achieved a major milestone, handing over three 55-liter coolers to the Vicente Sotto Memorial Medical Center - Milk Bank. This donation is more than just a transfer of goods; it symbolizes hope, health, and the power of collaboration.

A Solution to a Pressing Need


Breastfeeding offers unmatched benefits for infants, from essential nutrients to immune system support. But for many mothers, particularly those in underserved communities, the challenge isn't just producing milk—it’s safely storing it for later use. Without proper storage, precious breastmilk can go to waste, leaving babies at risk of missing out on vital nutrition.

This is where Project M.O.M. steps in. Designed to facilitate the safe collection and storage of breastmilk during community visits, the project equips local milk banks with portable coolers. These coolers ensure that donated breastmilk is safely transported and preserved, even in challenging conditions. By providing these resources, Project M.O.M. helps bridge the gap between mothers willing to donate and infants in desperate need.


A Community Effort with Global Support


The September donation was made possible by a remarkable collaboration of supporters, stretching far beyond the local community. The Rotaract Club of Central in Hong Kong, Immediate Past Asia Pacific MDIO Chair Alan Yip, and the Rotaract Club of Taipei Grand Park in Taiwan, led by President Chia Jen Lu, generously contributed to the initiative. Their support, both financial and moral, is a testament to the global reach of compassion and service.




The sight of three brand-new coolers being handed over to the Vicente Sotto Memorial Medical Center’s milk bank was a moving moment for everyone involved. These coolers represent more than just equipment; they are a promise—one that ensures every ounce of breastmilk will make its way to an infant who desperately needs it.


Extending the Reach of Breastmilk


For breastfeeding mothers, especially those who struggle with financial or logistical challenges, Project M.O.M. offers peace of mind. The initiative ensures that their milk can be collected during community outreach visits, safely stored in temperature-controlled coolers, and transported to the milk bank. From there, it is distributed to infants in need, ensuring that no baby is left without the nutrition that only breastmilk can provide.


This effort not only supports maternal health but also plays a critical role in combatting infant malnutrition, especially in communities where access to formula or proper nutrition is limited. Each cooler donated represents hundreds of future milk donations, extending the project’s impact far beyond the initial act of giving.


More Than Just a Project



Project M.O.M.: Milk on the Move is more than just a logistical solution; it’s a story of community, collaboration, and care. It exemplifies how a simple idea—providing portable coolers for breastmilk storage—can grow into a movement that supports families and saves lives.


In the coming months, Project M.O.M. will continue to expand its efforts, reaching more mothers, supporting more infants, and forging more partnerships. The goal? To ensure that every mother who wants to donate her milk can do so, and every baby who needs it can receive it.


For now, the donation of the coolers to the Vicente Sotto Memorial Medical Center - Milk Bank marks the beginning of a brighter future for many. Thanks to the generosity of the Rotaract Club of Central in Hong Kong, Immediate Past Asia Pacific MDIO Chair Alan Yip, the Rotaract Club of Taipei Grand Park, and the leadership of President Chia Jen Lu, the project is poised to create lasting change.


As Project M.O.M. continues to roll forward, it reminds us that even the smallest act of kindness—like the gift of a cooler—can carry the warmth of a mother’s love across miles, transforming lives along the way.



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